{"id":1268,"date":"2007-08-08T06:42:37","date_gmt":"2007-08-07T22:42:37","guid":{"rendered":"http:\/\/www.hi-id.com\/?p=1268"},"modified":"2007-09-19T01:04:28","modified_gmt":"2007-09-18T17:04:28","slug":"apple%e5%92%8cbraun","status":"publish","type":"post","link":"https:\/\/www.hi-id.com\/?p=1268","title":{"rendered":"Apple\u548cBraun"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/www.hi-id.com\/atcl\/0703\/iphone_braun_ET44.jpg\" alt=\"iphone braun ET44\" \/><br \/>\n\u4e0a\u9762\u8fd9\u5f20\u56fe\u5728\u524d\u6bb5\u65f6\u95f4\u4f20\u64ad\u7684\u5f88\u5e7f\uff0c\u4e00\u4e9b<a href=\"http:\/\/www.air-port.com\/blog2\/07\/19\/2007\/iphone-calc-braun-et66\">\u7ec6\u5fc3\u7684\u4eba<\/a>\u4e70\u5230iPhone\u540e\uff0c\u53d1\u73b0\u4e86\u91cc\u9762\u57cb\u7684\u4e00\u4e2a\u5f69\u86cb\uff0c<a href=\"http:\/\/www.hi-id.com\/?tag=iPhone\">iPhone<\/a>\u7684\u8ba1\u7b97\u5668\u754c\u9762\u539f\u67651977\u4ea7\u7684\u7ecf\u5178<a href=\"http:\/\/braun.com\/default.html\">Braun<\/a> ET44\u53caET66\u5341\u5206\u76f8\u4f3c\uff08\u4e0d\u540c\u529f\u80fd\u952e\u7684\u4e0d\u540c\u989c\u8272\uff09\uff0c\u5982\u540c\u4e00\u4f4d\u5e74\u8f7b\u7684\u65f6\u4ee3\u9886\u519b\u8005\u5411\u5f71\u54cd\u4ed6\u6210\u957f\u7684\u5927\u5e08\u81f4\u656c\u4e00\u822c(\u81f4\u656c\uff0c\u4e0d\u662f\u201c<a href=\"http:\/\/www.ftchinese.com\/sc\/story.jsp?id=001013266\">\u771f\u8bda\u7684\u6548\u4eff\uff1f<\/a>\u201d)\u3002\u4e8b\u5b9e\u4e0a\uff0c\u4e0d\u53ea\u662fiPhone\u7684\u8ba1\u7b97\u5668\u5982\u6b64\uff0c<a href=\"http:\/\/www.hi-id.com\/?tag=apple\">Apple<\/a>\u7684\u4e00\u7cfb\u5217\u4ea7\u54c1\u4e2d\u90fd\u6709\u7ecf\u5178\u8bbe\u8ba1\u7684\u5f71\u5b50\uff0c\u6bd4\u5982\u4e0b\u56fe\u5217\u51fa\u7684<a href=\"http:\/\/www.hi-id.com\/?tag=iPod\">iPod<\/a>\uff0c<a href=\"http:\/\/www.hi-id.com\/?tag=iMac\">iMac<\/a>\uff0cG5\u3002\u5728<a href=\"http:\/\/www.hi-id.com\/?p=1170\">D5<\/a>\u5cf0\u4f1a\u4e0a\uff0c<a href=\"http:\/\/d5.allthingsd.com\/20070530\/d5-gates-jobs-interview\/\">Walt Mossberg<\/a>\u95eeBill Gates\u548cSteve Jobs\uff0c\u76f8\u4e92\u6700\u6b23\u8d4f\u5bf9\u65b9\u90a3\u4e00\u70b9\u7684\u65f6\u5019\uff0cBill Gates\u79f0\u8d5e\u4e86Steve Jobs\u7684\u54c1\u5473\u548c\u4f18\u96c5\uff0c\u5f88\u591a\u5e74\u524d\u6211\u770b\u8fc7\u300a\u7b2c\u4e8c\u6b21\u590d\u51fa\u8bb0\u300b\uff0c\u4e0d\u8fc7\u5230\u76ee\u524d\u4e5f\u5c31\u53ea\u8bb0\u5f97\u51e0\u4e2a\u8bcd\u4e86\uff0c\u6bd4\u5982\u201c<a href=\"http:\/\/www.hi-id.com\/?tag=Porsche\">PORSCHE<\/a>\uff0cThe Beatles \uff0cBob  Dylan\uff0c\u7d20\u98df\u4e3b\u4e49\uff0c\u5370\u5ea6\u2026\u2026\u201d\uff0c\u5728Paul Kunkel\u7684AppleDesign\u4e00\u4e66\u4e2d\u5f15\u7528\u4e86Apple Lisa\u7684\u8bbe\u8ba1\u8005\u4e4b\u4e00Ken Campbell\u7684\u8bdd&#8211;Jobs wanted Apple to be what <a href=\"http:\/\/www.hi-id.com\/?tag=Olivetti\">Olivetti<\/a> was in the 1970s: &#8220;an undisputed leader in industrial design.&#8221;\u300e<a href=\"http:\/\/www.technologyreview.com\/printer_friendly_article.aspx?id=18621\">The Secret of Apple Design<\/a>\u6587\u4e2d\u63d0\u5230\u300f\uff0c\u5728<a href=\"http:\/\/www.design-emotion.com\/2006\/08\/15\/getting-emotional-with-hartmut-esslinger\/\">design &#038; emotion<\/a>\u91c7\u8bbf<a href=\"http:\/\/www.hi-id.com\/?tag=frog\">frog design<\/a>\u521b\u59cb\u4ebaHartmut Esslinger\u7684\u65f6\u5019\uff0c\u4e5f\u63d0\u5230\u201cSteve Jobs already loved German design as reflected in products by BRAUN and PORSCHE\u3002\u201d<\/p>\n<p>\u73b0\u5728\u6211\u4eec\u53ea\u8981\u8c08\u8d77Apple\u8bbe\u8ba1\u5c31\u80af\u5b9a\u8981\u8bf4\u5230<a href=\"http:\/\/www.hi-id.com\/?tag=Jonathan_Ive\">Jonathan Ive<\/a>\uff08\u5176\u5b9e\u6211\u4eec\u60f3\u4e86\u89e3\u66f4\u591a\uff0c\u7279\u522b\u662f\u8f6f\u4ef6\u754c\u9762\u8bbe\u8ba1\u65b9\u9762\u7684\uff09\uff0c\u90a3\u4e48Braun\u7684\u80cc\u540e\u4e5f\u6709\u4e00\u4f4d\u8bbe\u8ba1\u5927\u5e08\uff0c\u90a3\u5c31\u662f<a href=\"http:\/\/www.designboom.com\/eng\/interview\/rams.html\">Dieter Rams<\/a>\uff08vjay\u66fe\u5728<a href=\"http:\/\/www.hi-id.com\/?p=1194#comment-114080\">\u524d\u6587\u8bc4\u8bba\u4e2d\u63d0\u5230\u8fc7\u4ed6\u7684\u5341\u5927\u539f\u5219<\/a>\uff09\uff0c\u8bbe\u8ba1\u4e86\u5927\u91cf\u7684\u7ecf\u5178\u4ea7\u54c1\u3002\u5728\u8fd9\u7bc7\u6587\u7ae0<a href=\"http:\/\/www.iht.com\/articles\/2006\/11\/12\/features\/design13.php\">Reviving Dieter Rams&#8217;s pragmatism<\/a>\uff08\u590d\u5174\u62c9\u59c6\u65af\u7684\u529f\u80fd\u4e3b\u4e49,\u503c\u5f97\u4e00\u770b\u7684\u6587\u7ae0\uff09\u4e2d\uff0cDieter Rams\u548cJonathan Ive\u4e00\u6837\uff0c\u628a\u8bbe\u8ba1\u7684\u6210\u529f\u5f52\u529f\u4e8e\u4ed6\u8001\u677fErwin Braun\u7684\u54c1\u5473\u548c\u8fdc\u89c1\uff0c\u800c\u4e14\u63d0\u5230\u4e86\u201cBut unfortunately the only designer I know of today who has a similar relationship with the owner of the company is Jonathan Ive with Steve Jobs at Apple.\u201d\uff08\u975e\u5e38\u9057\u61be\u7684\u662f\uff0c\u76ee\u524d\u6211\u6240\u77e5\u9053\u7684\uff0c\u5982\u6211\u4eec\u8fd9\u6837\u4e00\u79cd\u8001\u677f\u548c\u8bbe\u8ba1\u5e08\u7684\u5173\u7cfb\uff0c\u53ea\u80fd\u627e\u5230Jonathan Ive\u548cSteve Jobs\u3002\uff09<br \/><!--more--><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.hi-id.com\/atcl\/0703\/Braun_T3_iPod.jpg\" alt=\"Braun T3 iPod\" \/><br \/>\nBraun T3\u6536\u97f3\u673a\u548ciPod<br \/>\n<img decoding=\"async\" src=\"http:\/\/www.hi-id.com\/atcl\/0703\/Braun_LE1_iMac.jpg\" alt=\"Braun LE1 iMac\" \/><br \/>\nBraun LE1\u97f3\u7bb1\u548ciMac<br \/>\n<img decoding=\"async\" src=\"http:\/\/www.hi-id.com\/atcl\/0703\/G5_braun_T1000.jpg\" alt=\"G5 braun T1000\" \/><br \/>\nBraun T1000\u6536\u97f3\u673a\u548cG5<br \/>\n\u4e0a\u9762\u7684\u51e0\u5f20\u56fe\u7247\u6765\u81ea\u4e8e<a href=\"http:\/\/www.flankenlauf.com\/journal\/?bid=17\">flankenlauf<\/a>\uff0c\u540c\u65f6\u4f60\u4e5f\u53ef\u4ee5\u5728<a href=\"http:\/\/www.spiekermann.com\/mten\/2007\/08\/braun_apple.html\">SpiekerBlog<\/a>\u8fd9\u7bc7\u6587\u7ae0\u4e2d\u770b\u5230\u4e00\u4e9b\uff0cSpiekerBlog\u662f\u8457\u540d\u5b57\u4f53\u8bbe\u8ba1\u5e08<a href=\"http:\/\/en.wikipedia.org\/wiki\/Erik_Spiekermann\">Eric Spiekermann<\/a>\u7684\u4e2a\u4eba<a href=\"http:\/\/www.hi-id.com\/?tag=blog\">blog<\/a>\uff0c\u4ed6\u662f<a href=\"http:\/\/www.hi-id.com\/?tag=Nokia\">Nokia<\/a>\u516c\u53f8\u5b57\u4f53\u7684\u8bbe\u8ba1\u8005\uff0c\u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\u4ed6\u63d0\u5230\u4e86Braun ET\u7cfb\u5217\u8ba1\u7b97\u5668\u4e2d\u4f7f\u7528\u7684Akzidenz Grotesk\u5b57\u4f53\u6bd4iPhone\u4e2d\u4f7f\u7528\u7684Helvetica\u5b57\u4f53\u9177\u591a\u4e86\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e0a\u9762\u8fd9\u5f20\u56fe\u5728\u524d\u6bb5\u65f6\u95f4\u4f20\u64ad\u7684\u5f88\u5e7f\uff0c\u4e00\u4e9b\u7ec6\u5fc3\u7684\u4eba\u4e70\u5230iPhone\u540e\uff0c\u53d1\u73b0\u4e86\u91cc\u9762\u57cb\u7684\u4e00\u4e2a\u5f69\u86cb\uff0ciPhone\u7684\u8ba1\u7b97\u5668\u754c\u9762\u539f\u67651977\u4ea7\u7684\u7ecf\u5178Braun ET44\u53caET66\u5341\u5206\u76f8\u4f3c\uff08\u4e0d\u540c\u529f\u80fd\u952e\u7684\u4e0d\u540c\u989c\u8272\uff09\uff0c\u5982\u540c\u4e00\u4f4d\u5e74\u8f7b\u7684\u65f6\u4ee3\u9886\u519b\u8005\u5411\u5f71\u54cd\u4ed6\u6210\u957f\u7684\u5927\u5e08\u81f4\u656c\u4e00\u822c(\u81f4\u656c\uff0c\u4e0d\u662f\u201c\u771f\u8bda\u7684\u6548\u4eff\uff1f\u201d)\u3002\u4e8b\u5b9e\u4e0a\uff0c\u4e0d\u53ea\u662fiPhone\u7684\u8ba1\u7b97\u5668\u5982\u6b64\uff0cApple\u7684\u4e00\u7cfb\u5217\u4ea7\u54c1\u4e2d\u90fd\u6709\u7ecf\u5178\u8bbe\u8ba1\u7684\u5f71\u5b50\uff0c\u6bd4\u5982\u4e0b\u56fe\u5217\u51fa\u7684iPod\uff0ciMac\uff0cG5\u3002\u5728D5\u5cf0\u4f1a\u4e0a\uff0cWalt Mossberg\u95eeBill Gates\u548cSteve Jobs\uff0c\u76f8\u4e92\u6700\u6b23\u8d4f\u5bf9\u65b9\u90a3\u4e00\u70b9\u7684\u65f6\u5019... ","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[7,39],"tags":[79,814,595,429,680,115,343],"_links":{"self":[{"href":"https:\/\/www.hi-id.com\/index.php?rest_route=\/wp\/v2\/posts\/1268"}],"collection":[{"href":"https:\/\/www.hi-id.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hi-id.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hi-id.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hi-id.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1268"}],"version-history":[{"count":0,"href":"https:\/\/www.hi-id.com\/index.php?rest_route=\/wp\/v2\/posts\/1268\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.hi-id.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hi-id.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hi-id.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}