{"id":129,"date":"2005-05-11T10:26:49","date_gmt":"2005-05-11T02:26:49","guid":{"rendered":"http:\/\/www.hi-id.com\/?p=129"},"modified":"2010-04-07T19:45:04","modified_gmt":"2010-04-07T11:45:04","slug":"the-bottom-line-design-awards","status":"publish","type":"post","link":"https:\/\/www.hi-id.com\/?p=129","title":{"rendered":"the Bottom Line Design Awards"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/www.hi-id.com\/atcl\/prdct\/Bottom Line\/no_beauty.jpg\" alt=\"\" \/><br \/>\n\u7b2c\u4e00\u5c4a\u5e74\u5ea6<a href=\"http:\/\/www.bottomlinedesignawards.com\/index.html\"target=\"_blank\">Bottom Line Design Awards<\/a>\uff0c\u7531<a href=\"http:\/\/www.frogdesign.com\"target=\"_blank\">frogdesign<\/a>\u548c<a href=\"http:\/\/www.business2.com\/b2\/web\/photoessay\/0,21937,1039318-1,00.html\"target=\"_blank\">Business 2.0<\/a>\u5171\u540c\u4e3e\u529e\u3002<br \/>\n<em>the Bottom Line Design Awards,the first industrial design awards honoring products not just for their beauty but also for their commercial success.(\u7f8e\u8c8c\u548c\u5185\u6db5\uff09<\/em>&#8212;&#8212;&#8212;-<a href=\"http:\/\/www.frogdesign.com\"target=\"_blank\">frogdesign<\/a>\u4e0a\u7684\u4ecb\u7ecd\u3002<br \/>\n<strong>\u5956\u9879\u7684\u80cc\u666f\uff1a<\/strong><br \/>\nGood design is nice to look at, but great design exhibits beauty that\u2019s more than skin-deep\u2014it integrates form, function, and market need. The best place to see the latter, of course, is the bottom line, which is why we created the first industrial design awards to honor products not just for their beauty but also for their commercial success.<\/p>\n<p>In conjunction with the venerable Silicon Valley strategic design firm frog design, Business 2.0 assembled a panel of nine expert judges\u2014from industries as diverse as advertising, fashion, and technology\u2014who were asked to consider everything from a product\u2019s success in the marketplace to its impact on a corporate culture. And, of course, how nice it was to look at. Here are their picks for the year\u2019s best-designed products.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.hi-id.com\/atcl\/prdct\/Bottom Line\/tops_headlines.jpg\" alt=\"\" \/><br \/>\n\u4ed6\u4eec\u4e00\u81f4\u7684\u5c06\u8bbe\u8ba1\u5e94\u7528\u5230\u5546\u4e1a\u7684\u6bcf\u4e00\u4e2a\u90e8\u5206\uff0c\u4ed6\u4eec\u91c7\u7528\u4e00\u79cd\u7cfb\u7edf\u65b9\u6cd5\u53bb\u8bbe\u8ba1\uff0c\u9664\u4e86\u7f8e\u5b66\uff0c\u8003\u8651\u66f4\u591a\u7684\u662f\u4ea7\u54c1\u548c\u516c\u53f8\u4e4b\u95f4\u7684\u751f\u6001\u5173\u7cfb\u3002<br \/>\n<strong>GRAND PRIZE:Livestrong Wristband<\/strong><br \/>\n<img decoding=\"async\" src=\"http:\/\/www.hi-id.com\/atcl\/prdct\/Bottom Line\/main_livestrong.jpg\" alt=\"\" \/><br \/>\n\u4e00\u7f8e\u5143\u7684\u9ec4\u8272\u6a61\u80f6\u956f\u5b50\uff0c\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u6734\u7d20\u7684\u8bbe\u8ba1\u662f\u548c\u6d88\u8d39\u8005\u5efa\u7acb\u60c5\u611f\u8054\u7cfb\u7684\u5168\u90e8\u3002\u5f53<a href=\"http:\/\/www.laf.org\/\" target=\"_blank\">Lance Armstrong Foundation<\/a>\u63a8\u51fa\u8fd9\u4e2a\u6148\u5584\u8155\u5e26\uff08100%\u7684\u6536\u5165\u7528\u4e8e\u7ec4\u7ec7\u7684\u764c\u75c7\u5de5\u7a0b\uff09\uff0c\u548cNike\u6210\u7acb\u4e86\u4f19\u4f34\u5173\u7cfb\uff0cNike\u6350\u8d60\u4e86100\u4e07\u7f8e\u5143\u7528\u4e8e\u5f00\u59cb\u7684500\u4e07\u4e2a\u956f\u5b50\u7684\u751f\u4ea7\uff0c\u54c1\u724c\u540d\u662fArmstrong\u81ea\u5df1\u7684\u56de\u5fc6\uff0c\u8fd9\u4e2a\u4ea7\u54c1\u7acb\u5373\u8d62\u5f97\u4e86\u6d88\u8d39\u8005\u3002Peddled online \u548cNiketown \u4ee5\u53caDiscovery Channel stores\uff0c\u552e\u51fa\u4e8610, 100\u6298\u53e0\u88c5\uff0c\u8d2d\u4e70\u8005\u53ef\u4ee5\u5728\u4ed6\u7684\u670b\u53cb\u4e2d\u4f20\u9012\uff0c\u4ece\u800c\u8d77\u5230\u5e7f\u544a\u4f5c\u7528\uff0c\u8fd9\u4e2a\u956f\u5b50\u5728\u590f\u5929\u63a8\u51fa\uff0c\u5728\u73af\u6cd5\u8d5b\u548c\u5965\u8fd0\u4f1a\u4e4b\u524d\uff0c\u4ed6\u4eec\u786e\u4fe1\u5c06\u4f1a\u5728\u5f88\u591a\u8457\u540d\u7684\u8fd0\u52a8\u5458\u7684\u624b\u8155\u4e0a\u53d1\u73b0\u8fd9\u4e2a\u956f\u5b50\u3002\u8fd9\u4e2a\u4ea7\u54c1\u8fd8\u542f\u53d1\u4e86\u5176\u4ed6\u75be\u75c5\u7684\u516c\u76ca\u7ec4\u7ec7\u3002judge Arnie Freeman\u8bf4\uff1a\u201c\u8fd9\u662f\u5728\u6700\u8fd110\u5e74\u4eba\u4eec\u6311\u6218\u75be\u75c5\u6700\u6210\u529f\u7684\u6d3b\u52a8\uff0c\u6216\u8bb8\u591a\u4e8e10\u5e74\uff0c\u6210\u4e3a\u4e00\u79cd\u6587\u5316\u73b0\u8c61\u5c06\u5e26\u6765\u6210\u5343\u4e0a\u4e07\u7684\u8d44\u91d1\u548c\u5e7f\u544a\uff0c\u8fd9\u4e2a\u53ef\u7231\u7b80\u5355\u7684\u8bbe\u8ba1\u8fbe\u5230\u4e86\u201d\u3002<br \/>\n<em>BOTTOM LINE:\u4ece\u53bb\u5e745\u6708\u4efd\u63a8\u51fa\u4ee5\u6765\uff0c3\u53433\u767e\u4e07\u7684\u956f\u5b50\u552e\u51fa\uff0c\u8d85\u8fc7\u4e86\u76ee\u6807\u7684500\u4e07\u3002<\/em><\/p>\n<p><strong>PERSONAL COMPUTER:Apple Flat-Panel iMac G5<\/strong><br \/>\n<img decoding=\"async\" src=\"http:\/\/www.hi-id.com\/atcl\/prdct\/Bottom Line\/main_imac.jpg\" alt=\"\" \/><br \/>\n30\u5c81\u4ee5\u4e0b\u7684\u7f8e\u56fd\u4eba\u5f53\u4e2d\uff0c\u6bcf5\u5404\u91cc\u9762\u5c31\u6709\u4e00\u4e2a\u6709\u4fbf\u643a\u7684MP3\u64ad\u653e\u5668\uff0c\u8fd9\u5f97\u611f\u8c22iPod\u7684\u6210\u529f\u3002\u4f46\u662f96%\u7684\u8ba1\u7b97\u673a\u7528\u6237\u8fd8\u662f\u5728\u4f7f\u7528pc.apple \u4e0d\u6ee1\u8db3\u4e8eipod\u7684\u6210\u529f\uff0c\u63a8\u51fa\u4e86\u4e00\u4e2a\u770b\u4e0a\u53bb\u66f4\u5bbd\u7684\u4f46\u4ecd\u8ba9\u89c2\u4f17\u6000\u7591\u7684\u4ea7\u54c1\u3002\u5e76\u5728\u5e02\u573a\u4e0a\u76f4\u63a5\u5ba3\u4f20flat-panel iMac G5\u662f\u201cfrom the creators of iPod\u201d\uff0c\u6293\u4f4f\u4e86\u8fd9\u4e2acoool\u7684\u56e0\u7d20\u3002\u8fd9\u4e2a\u5df2\u7ecf\u88ab<a href=\"http:\/\/www.moma.org\/\">MoMA<\/a>\u6c38\u4e45\u6536\u85cf\u3002apple\u5c06high style\u4f5c\u4e3a\u516c\u53f8\u7684\u6838\u5fc3\u4ef7\u503c\uff0c\u800c\u4e0d\u662f\u706f\u5177\u548c\u6905\u5b50\u7684\u4e13\u5229\u3002apple\u7528\u5f3a\u5316\u4f5c\u4e3a\u6539\u9769\uff0c\u827a\u672f\u4e0a\u7b80\u5355\u548c\u9ad8\u6280\u672f\u66f4\u8ba9\u4eba\u63a5\u53d7\u3002<br \/>\n<em>BOTTOM LINE:\u5728\u63a8\u51fa\u7684\u7b2c\u4e00\u5b63\u5ea6\uff0cG5 \u5356\u4e86337,000\uff0c\u662fiMac\u7684\u4e24\u500d\uff0c\u7ed9iMac\u5bb6\u65cf\u5e26\u6765\u4e86147\u4e2a\u767e\u5206\u70b9\u7684\u6536\u5165\u589e\u957f\u70b9<\/em><\/p>\n<p><strong>ENVIRONMENTS:Virgin Atlantic Upper-Class Cabin<\/strong><br \/>\n<img decoding=\"async\" src=\"http:\/\/www.hi-id.com\/atcl\/prdct\/Bottom Line\/main_virgin.jpg\" alt=\"\" \/><br \/>\n\u8c01\u8bf4\u98de\u673a\u65c5\u884c\u6ca1\u6709\u4e00\u70b9\u4e50\u8da3\uff1f\u968f\u7740\u65b0\u7684\u5934\u7b49\u8231\u7684\u63a8\u51fa\uff0cVirgin Atlantic \u4e0d\u4ec5\u91cd\u65b0\u8003\u8651\u4e86\u98de\u673a\u7684\u5185\u9970\uff0c\u540c\u65f6\u4e5f\u53d8\u6362\u4e86\u98de\u884c\u7ecf\u9a8c\u3002\u57282003\u5e74\u672b\u5f00\u59cb\uff0c\u516c\u53f8\u5728\u66f4\u65b0\u5934\u7b49\u8231\u4e0a\u5316\u4e861.31\u4ebf\u7f8e\u5143\uff0c\u6574\u52a0\u4e86\u4e00\u4e9b\u6bd4\u5982\u80fd\u591f\u5c55\u5f00\u6210\u5e8a\u76ae\u9769\u7684\u5ea7\u4f4d\uff0cin-flight manicures\uff08\u98de\u884c\u9014\u4e2d\u4fee\u526a\u6307\u7532\uff1f\uff09\uff0c\u548c\u5230\u673a\u573a\u7684\u4e00\u8f86\u9ad8\u7ea7\u514d\u8d39\u8f7f\u8f66\u3002\u6d88\u8d39\u8005\u4e3a\u9ad8\u7ea7\u5546\u52a1\u4eba\u5458\uff0c $7,500 \u56fd\u9645\u822a\u884c\u7684\u4ef7\u683c\u3002\u5ea7\u6905\u53ef\u4ee5\u5206\u5f00\u5e76\u4f60\u53ef\u4ee5\u5728\u8231\u5185\u7684\u9152\u5427\u81ea\u7531\u4ea4\u9645\u3002\u201c\u4ed6\u4eec\u901a\u8fc7\u6574\u4e2a\u7ecf\u9a8c\u601d\u8003\uff0c\u5b8c\u6574\u65e0\u8bef\u7684\u4ea4\u7ed9\u82db\u523b\u7684Virgin\u201d\uff08judge Jeffrey Jones\uff09\u3002\u6b64\u5916\uff0c\u806a\u660e\u7684\u8425\u9500\u4f7f\u5f97\u5728\u65c5\u9014\u4e2d\u770b\u5230adult movie\u3002<br \/>\n<em>BOTTOM LINE:\u5934\u7b49\u8231\u7684\u6536\u5165\u589e\u52a0\u4e8630%\uff0c Virgin Atlantic&#8217;s U.S.\u589e\u52a0\u4e8635%\u7684\u9500\u552e\u91cf<\/em><\/p>\n<p><strong>HOUSEHOLD GOODS:Fiskars Posthole Digger<\/strong><br \/>\n<img decoding=\"async\" src=\"http:\/\/www.hi-id.com\/atcl\/prdct\/Bottom Line\/main_fiskars.jpg\" alt=\"\" \/><br \/>\n\u4e3a\u7a81\u5165\u957f\u67c4\u7684\u5ead\u9662\u5de5\u5177\u5e02\u573a\uff0c\u8fd9\u5bb6\u4ee5\u4ed6\u90a3\u6a59\u8272\u624b\u67c4\u526a\u5200\u95fb\u540d\u7684\u516c\u53f8\u51b3\u5b9a\u91cd\u65b0\u4f5c\u4e00\u6b3e\u88ab\u5ffd\u7565\u4e8650\u5e74\u7684\u8bbe\u8ba1\u3002\u4f7f\u7528\u8005\u5bf9\u4f20\u7edf\u6316\u6398\u5de5\u5177\u7684\u5171\u540c\u62b1\u6028&#8211;\u8001\u662f\u8981\u8ba9\u4f60\u7684\u6307\u5173\u8282\u76f8\u649e\u3002Fiskars\u5c31\u4ee5\u6b64\u521b\u9020\u4e86\u4e00\u4e2a\u7b80\u5355\uff0c\u5149\u6ed1\u7684\u5de5\u5177\u3002\u5f2f\u66f2\u7684\uff0c\u4eba\u4f53\u5de5\u7a0b\u7684\u5939\u5b50(\u548c\u6a59\u8272\u628a\u67c4, \u5f53\u7136)\uff0c\u5f00\u6398\u66f4\u6df1, \u66f4\u52a0\u72ed\u7a84\u7684\u5b54\u3002\u4ea7\u54c1\u4e00\u4e0a\u5e02\uff0c\u7acb\u5373\u70ed\u9500\u3002Judge Nanette Bisher asks\u201c\u4f60\u600e\u4e48\u4e0d\u4f1a\u559c\u6b22\u4e0a\u8fd9\u4e2a\u8bbe\u8ba1\u5de7\u5999\u548c\u5177\u6709\u54c1\u724c\u70d9\u5370\u7684\u5de5\u5177\uff0c\u8ba9\u4f60\u9a6c\u4e0a\u5c31\u60f3g a posthole?<br \/>\n<em>BOTTOM LINE:10\u4e2a\u6708\uff0c3500\u4e07\u7f8e\u514325%\u7684\u5e02\u573a\uff0c<\/em><\/p>\n<p><strong>MEDIA:Pixar&#8217;s The Incredibles<\/strong><br \/>\n<img decoding=\"async\" src=\"http:\/\/www.hi-id.com\/atcl\/prdct\/Bottom Line\/main_incredibles.jpg\" alt=\"\" \/><br \/>\n\u521b\u65b0\u7684\u6280\u672f\uff0c\u4f18\u79c0\u7684\u52a8\u753b\u8bbe\u8ba1\u3002\u3002\u3002\u3002\u4e0d\u7528\u4ecb\u7ecd\u592a\u591a\u4e86\u3002<br \/>\n<em><br \/>\nBOTTOM LINE: he Incredibles, which cost about $100 million to make, was the fourth-highest-grossing movie of last year, raking in $256.7 million.<\/em><\/p>\n<p><strong>ARCHITECTURE:Millau Viaduct<\/strong><br \/>\n<img decoding=\"async\" src=\"http:\/\/www.hi-id.com\/atcl\/prdct\/Bottom Line\/main_bridge.jpg\" alt=\"\" \/><br \/>\n\u63d0\u524d\u65e5\u7a0b\u8868\u4e00\u4e2a\u6708\u5f00\u653e\u4f7f\u7528\uff0cMillau Viaduct\u5f97\u5230\u4e86\u4e16\u754c\u7684\u8d5e\u8bb8\u76ee\u5149\uff0c\u8ba4\u4e3a\u662f\u6865\u6881\u5de5\u7a0b\u53f2\u4e0a\u91cd\u8981\u7684\u4e00\u6b65\uff0c\u4ee5\u53ca\u662f\u5efa\u6210\u4e2d\u6700\u60ca\u4eba\u7684\u4e00\u5ea7\u6865\uff0c\u51cf\u5c0f\u4e86\u5df4\u9ece\u548c\u5df4\u585e\u7f57\u90a3\u4e4b\u95f4\u7684\u4ea4\u901a\u5835\u585e\uff0c1.6 \u82f1\u54e9\u6865\u6881&#8211;\u4e16\u754c\u4e0a\u6700\u9ad8\uff0c\u6bd4 Eiffel Tower\u8fd8\u9ad8\u3002<br \/>\n<em>BOTTOM LINE:5.5\u4ebf\u7f8e\u5143\u7684\u9020\u4ef7\uff08\u9884\u7b97\u5185\uff09\uff0c10\u5e74\u7684\u901a\u884c\u8d39<\/em><\/p>\n<p><strong>MOBLIE DEVICES:Motorola Razr V3<\/strong><br \/>\n<img decoding=\"async\" src=\"http:\/\/www.hi-id.com\/atcl\/prdct\/Bottom Line\/main_razor.jpg\" alt=\"\" \/><br \/>\nRazr \u8bc1\u660e, \u5f62\u5f0f\u548c\u529f\u80fd\u5728\u9ad8\u7aef\u624b\u673a\u6280\u672f\u7684\u795e\u79d8\u4e16\u754c\u4e2d\u4e0d\u662f\u4e92\u76f8\u6392\u65a5\u7684\u3002<br \/>\n<em>BOTTOM LINE:has sold nearly 1 million of the $500 Razrs since their launch in early November.<\/em><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.hi-id.com\/atcl\/prdct\/Bottom Line\/hm_headline.jpg\" alt=\"\" \/><br \/>\nThey&#8217;ve improved on previous versions of an existing product or have used design and benefited from it (sales increased, etc.), though they missed some key opportunities. We honor these products and companies anyway because we think they&#8217;re on to greater things<\/p>\n<p><strong>FASHION:Tumi Flow Collection<\/strong><br \/>\n<img decoding=\"async\" src=\"http:\/\/www.hi-id.com\/atcl\/prdct\/Bottom Line\/main_tumi.jpg\" alt=\"\" \/><br \/>\n\u9ad8\u7aef\u884c\u674e\u54c1\u5236\u9020\u5546Tumi\u4ee5\u4e00\u4e2a\u65b0\u7684\u4ef7\u683c\u9762\u5411\u5e74\u8f7b\u7684\u6d88\u8d39\u7fa4\u4f53\uff0c\u5404\u79cd\u6295\u5e74\u8f7b\u4eba\u6240\u597d\u7684\u8bbe\u8ba1\uff0c\u5b63\u8282\u6027\u7684\u989c\u8272\u9009\u62e9\uff0c\u8033\u673a\u63d2\u7a7a\uff0c\u4fbf\u643aretro \u7ec7\u54c1\u7b49\uff0c\u5982\u5176\u4ed6\u65f6\u5c1a\u54c1\u724c\uff0c\u5728\u8bbe\u8ba1\u5e08\u670d\u88c5\u7cbe\u54c1\u5e97\u9644\u8fd1\u53ef\u4ee5\u770b\u5230\u3002<br \/>\n<em>BOTTOM LINE:70,000\u7684\u9500\u91cf\uff0c3\u500d\u4e8e\u9884\u671f<\/em><\/p>\n<p><strong>USER INTERFACE:Google Gmail<\/strong><br \/>\n<img decoding=\"async\" src=\"http:\/\/www.hi-id.com\/atcl\/prdct\/Bottom Line\/main_google.jpg\" alt=\"\" \/><br \/>\n\u548cgoogle\u7684\u641c\u7d22\u5f15\u64ce\u4e00\u6837\uff0c\u75af\u72c2\u7684\u666e\u904d\u5927\u5730\uff0c\u901a\u8fc7\u9080\u8bf7\u4f7f\u5f97\u4eba\u4eec\u5bf9\u5176\u4e2d\u610f\u6709\u52a0\uff0c\u52a0\u4e0a\u5927\u5bb9\u91cf\uff0c\u4e00\u4e9byahoo\u548chotmail\u7684\u7528\u6237\u90fd\u7eb7\u7eb7\u8f6c\u79fb\u3002<br \/>\n<em>BOTTOM LINE:\u52302004\u5e7412\u6708\uff0c54%\u7528\u6237\u6765\u81eahotmail,33%\u6765\u81eayahoo<\/em><\/p>\n<p><strong>AUDIO EQUIPMENT:Belkin PureAV Line<\/strong><br \/>\n<img decoding=\"async\" src=\"http:\/\/www.hi-id.com\/atcl\/prdct\/Bottom Line\/main_belkin.jpg\" alt=\"\" \/><br \/>\n<em>BOTTOM LINE:\u7b2c\u4e00\u5b63\u5ea6\uff0c\u6536\u56de\u7814\u53d1\u6210\u672c\u768477%<\/em><\/p>\n<p><strong>HOUSEHOLD GOODS:Oxo Good Grips Mandoline<\/strong><br \/>\n<img decoding=\"async\" src=\"http:\/\/www.hi-id.com\/atcl\/prdct\/Bottom Line\/main_oxo.jpg\" alt=\"\" \/><br \/>\nBranching out from its popular line of handheld kitchen tools, Oxo created a $70 mandoline that\u2019s an improvement over lowerend slicers but more affordable than intimidating top-ofthe-line versions that cost upwards of $100. But while the product is one of Oxo\u2019s most expensive offering, its plastic construction still feels a bit cheap.<br \/>\n<em>BOTTOM LINE: Within its first five months on the market, the mandoline became the biggest Oxo earner in terms of revenue and one of the top 10 items in unit sales.<\/em><\/p>\n<p><strong>MOBILE DEVICES:Sony Playstation Portable<\/strong><br \/>\n<img decoding=\"async\" src=\"http:\/\/www.hi-id.com\/atcl\/prdct\/Bottom Line\/main_psp.jpg\" alt=\"\" \/><br \/>\nThough the PSP is poised to become the breakthrough hybrid handheld of 2005\u2014with games, movies, music, and Wi-Fi\u2014Sony was smart to position the device primarily as a gaming platform. But its sleek, intuitive design could be dampened by the fact that it plays movies and games only on two of Sony\u2019s proprietary storage formats, the Memory Stick and the Universal Media Disc.<br \/>\n<em>BOTTOM LINE: With more than 800,000 units already shipped in Japan, Sony expects to ship an additional 3 million PSPs worldwide by the end of March.<\/em><\/p>\n<p><strong>FURNITURE:Allsteel Sum Chair<\/strong><br \/>\n<img decoding=\"async\" src=\"http:\/\/www.hi-id.com\/atcl\/prdct\/Bottom Line\/main_steel.jpg\" alt=\"\" \/><br \/>\nAs Allsteel works to reposition itself as a style-minded furniture maker, its Sum chair competes head-on with Herman Miller. The $800 seat is simple and stylish\u2014with several hip upholstery patterns to choose from\u2014but unfortunately compromises some comfort and features compared with rivals.<br \/>\n<em>BOTTOM LINE: Backed by millions in R&#038;D, the Sum already exceeded sales forecasts by more than 12 percent between June and December.<\/em><\/p>\n<p>\u63d0\u9192\uff1a\u8bf7\u4ee5<a href=\"http:\/\/www.bottomlinedesignawards.com\/\"target=\"_blank\">\u539f\u6587<\/a>\u4e3a\u4e3b<\/p>\n","protected":false},"excerpt":{"rendered":"<p>frogdesign\u548cBusiness 2.0\u5171\u540c\u63a8\u51fa\u7684the Bottom Line Design Awards<\/p>... ","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[3],"tags":[149,71],"_links":{"self":[{"href":"https:\/\/www.hi-id.com\/index.php?rest_route=\/wp\/v2\/posts\/129"}],"collection":[{"href":"https:\/\/www.hi-id.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hi-id.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hi-id.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hi-id.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=129"}],"version-history":[{"count":1,"href":"https:\/\/www.hi-id.com\/index.php?rest_route=\/wp\/v2\/posts\/129\/revisions"}],"predecessor-version":[{"id":2547,"href":"https:\/\/www.hi-id.com\/index.php?rest_route=\/wp\/v2\/posts\/129\/revisions\/2547"}],"wp:attachment":[{"href":"https:\/\/www.hi-id.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hi-id.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hi-id.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}