{"id":1395,"date":"2007-11-18T22:35:07","date_gmt":"2007-11-18T14:35:07","guid":{"rendered":"http:\/\/www.hi-id.com\/?p=1395"},"modified":"2008-08-24T23:13:42","modified_gmt":"2008-08-24T15:13:42","slug":"%e9%9d%9e%e4%b8%bb%e6%b5%81%e3%80%81%e5%8f%8d%e8%ae%be%e8%ae%a1%e3%80%81%e5%8e%bb%e4%b8%ad%e5%bf%83%e5%8c%96","status":"publish","type":"post","link":"https:\/\/www.hi-id.com\/?p=1395","title":{"rendered":"\u975e\u4e3b\u6d41\u3001\u53cd\u8bbe\u8ba1\u3001\u53bb\u4e2d\u5fc3\u5316"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/www.hi-id.com\/atcl\/0704\/fei-zhu-liu-google.png\" alt=\"\u975e\u4e3b\u6d41google\" \/><br \/>\n<img decoding=\"async\" src=\"http:\/\/www.hi-id.com\/atcl\/0704\/fei-zhu-liu-baidu.png\" alt=\"\u975e\u4e3b\u6d41\u767e\u5ea6\" \/><br \/>\n\u524d\u4e00\u7bc7\u6587\u7ae0\u7528\u5230\u7684Google\u8d8b\u52bf\uff0c\u4e00\u4e2a\u5f88\u6709\u7528\u7684\u5de5\u5177\uff0c\u63a5\u7740\u73a9\u73a9\u3002\u4e0a\u56fe\u5206\u522b\u662f\u201c<strong>\u975e\u4e3b\u6d41<\/strong>\u201d\u5728 <a href=\"http:\/\/www.google.cn\/trends?q=%E9%9D%9E%E4%B8%BB%E6%B5%81&#038;ctab=0&#038;hl=zh-CN&#038;geo=all&#038;date=all\">Google \u8d8b\u52bf<\/a>\u548c<a href=\"http:\/\/index.baidu.com\/main\/word.php?word=%B7%C7%D6%F7%C1%F7\">\u767e\u5ea6\u6307\u6570<\/a>\u4e2d\u7684\u6570\u636e\u56fe\u5f62\uff0c\u4ece\u641c\u7d22\u5f15\u64ce\u7684\u7ed3\u679c\u6765\u770b\uff0c\u201c<strong>\u975e\u4e3b\u6d41<\/strong>\u201d\u8fd9\u4e2a\u8bcd\u65e9\u5df2\u7ecf\u662f SEOer \u7684\u975e\u4e3b\u6d41\u6fc0\u70c8\u6218\u573a\uff08\u4e4b\u6240\u4ee5\u79f0\u975e\u4e3b\u6d41\u6218\u573a\uff0c\u56e0\u4e3a\u4e0a\u9762\u6ca1\u6709\u4f20\u7edf\u610f\u4e49\u4e0a\u7684\u4e3b\u6d41\u9009\u624b\uff0c\u6216\u8005\u8bf4\u90fd\u662f\u5c0f\u7f51\u7ad9\uff09\uff0c\u5728<a href=\"http:\/\/baike.baidu.com\/view\/11222.html?wtp=tt\">\u767e\u5ea6\u767e\u79d1<\/a>\u7684\u201c\u975e\u4e3b\u6d41\u201d\u8bcd\u6761\u4e0b\u6709\u4e00\u4e2a\u7559\u8a00\u8bf4\uff1a\u201c\u975e\u4e3b\u6d41\u8fd9\u4e2a\u8bcd\u73b0\u5728\u6210\u4e86\u76d7\u7248\uff0c\u5783\u573e\u548c\u5192\u724c\u7684\u4ee3\u540d\u8bcd.\u90fd\u662f\u76d7\u7528\u4e9b\u522b\u4eba\u7684\u7167\u7247\uff0c\u5192\u724c\u8863\u670d\uff0c\u5783\u573e\u7f51\u7ad9\u548c\u8bba\u575b\u3002\u201d\u4ee5\u53ca\u201c\u975e\u4e3b\u6d41 \u975e\u4ec0\u4e48\u4ec0\u4e48 \u73b0\u5728\u90fd\u6210\u4e86\u4e0b\u7b49\u7684\u4e86 \u672c\u6765\u5f88\u597d \u88ab\u4e11\u6076\u5316\u4e86\u201d\u3002\u53e6\u5916\u4e5f\u53ef\u4ee5\u53c2\u8003\u8c46\u74e3\uff0c\u6bd4\u5982\u641c\u7d22\u8c46\u74e3\u5c0f\u7ec4<a href=\"http:\/\/www.douban.com\/group\/search?q=%E9%9D%9E%E4%B8%BB%E6%B5%81\">\u641c\u7d22\u975e\u4e3b\u6d41<\/a>\uff0c\u4ee5\u53ca<a href=\"http:\/\/www.douban.com\/music\/browse\">\u8c46\u74e3\u6210\u5458\u7684\u97f3\u4e50\u6807\u7b7e<\/a>\u7b49\u7b49\u3002<!--more--><\/p>\n<p>\u6211\u4eec\u5e76\u4e0d\u60f3\u4f5c\u4ec0\u4e48\u6587\u5316\u73b0\u8c61\u7814\u7a76\uff0c\u4f9d\u7136\u8c08\u8bba\u8bbe\u8ba1\u76f8\u5173\u7684\uff0c\u5728 Design Observer \u4e0a\u6700\u8fd1\u7684\u4e00\u7bc7\u70ed\u8bae\u6587\u7ae0\u5c31\u662f\u201c<br \/>\n<a href=\"http:\/\/www.designobserver.com\/archives\/027719.html\">How To Be Ugly<\/a>\u201d\uff0c\u6211\u4eec\u5728\u7f51\u7edc\u6587\u6458\u4e2d\u63a8\u8350\u8fc7\uff0c\u540c\u65f6\u65e9\u5148\u4e5f\u63a8\u8350\u8fc7\u4e00\u7bc7 Creative Review \u7684\u6587\u7ae0\u201c <a href=\"http:\/\/www.creativereview.co.uk\/crblog\/the-new-ugly\/\">The New Ugly<\/a> \u201d\uff0c\u8fd9\u7bc7\u6587\u7ae0\u5c06 \u201cUgly\u201d\uff08\u4e11\u964b\u4e3b\u4e49\uff09\u8ffd\u6eaf\u5230\u4e0a\u4e16\u7eaa90\u5e74\u4ee3\u65e9\u671f Steven Heller \u5728 Eye \u6742\u5fd7\u53d1\u5e03\u7684\u4e00\u7bc7\u201c\u4f20\u5947\u6027\u201d\u6587\u7ae0\u201c<a href=\"http:\/\/www.typotheque.com\/site\/article.php?id=68\">Cult of the Ugly<\/a>\u201d\uff08\u5d07\u62dc\u4e11\u964b\uff09\u3002\u8fd9\u4e9b\u6587\u7ae0\u4e2d\u7684 Ugly \u662f\u6307\u90a3\u4e9b\u8131\u79bb\u6211\u4eec\u4e00\u822c\u5ba1\u7f8e\u7684\u8bbe\u8ba1\uff0c\u5982\u679c\u4e0d\u60f3\u770b\u8fd9\u51e0\u7bc7\u6587\u7ae0\uff0c\u770b\u770b\u4f8b\u5b50\u5c31\u884c\uff0c\u6bd4\u8f83\u5178\u578b\u7684\u4f8b\u5b50\u6211\u4eec\u8fd9\u91cc\u4e5f\u63d0\u5230\u8fc7\uff0c\u5c31\u662f Wolff Olins \u516c\u53f8\u7684\u4f5c\u54c1\uff0c\u5305\u62ec<a href=\"http:\/\/www.hi-id.com\/?p=1179\">\u4f26\u65662012\u5e74\u5965\u8fd0\u4f1a\u6807\u5fd7<\/a>\uff0c<a href=\"http:\/\/www.hi-id.com\/?p=1378\">\u7ebd\u7ea6\u51fa\u79df\u8f66\u6807\u5fd7<\/a>\uff0c\u4ee5\u53ca\u6211\u4eec\u6ca1\u6709\u63d0\u5230\u8fc7\u7684\u4ed6\u4eec\u8bbe\u8ba1\u7684<a href=\"http:\/\/www.underconsideration.com\/brandnew\/archives\/that_wacky_wacom.php\">WACOM\u7684\u65b0\u6807\u5fd7<\/a>\uff0c\u8fd9\u4e9b\u6807\u5fd7\u5728\u6211\u4eec\u770b\u6765\u90fd\u662f\u975e\u5e38\u201c\u4e0d\u5408\u5e38\u7406\u201d\uff0c\u8131\u79bb\u5f00\u6211\u4eec\u5bf9\u6807\u5fd7\u7684\u4e00\u822c\u5ba1\u7f8e\u7684\uff0c\u751a\u81f3\u770b\u4e0a\u53bb\u5982\u540c\u521a\u5b66\u4f1a Photoshop \u7684\u65b0\u624b\u505a\u7684\u4e00\u6837\uff0c\u6240\u8c13\u8bbe\u8ba1\u7684\u4e13\u4e1a\u6027\u8361\u7136\u65e0\u5b58\u3002 Wolff Olins \u7684\u521b\u610f\u603b\u76d1 Patrick Cox \u9488\u5bf9\u4f26\u65662012\u5e74\u5965\u8fd0\u4f1a\u6807\u5fd7\u8bf4\u5230\uff1a\u201c\u5b83\u7684\u8bbe\u8ba1\u662f\u6545\u610f\uff08\u8ba9\u5b83\uff09\u539f\u59cb\u7684\uff0c\u672a\u6210\u719f\u7684\uff0c\u5b83\u5e76\u4e0d\u8981\u6c42\u8ba8\u4eba\u559c\u6b22\uff0c\u5b83\u6545\u610f\u6311\u8845\uff0c\u5982\u540c\u6905\u5b50\u4e0a\u7684\u5c0f\u9488\u5c16\uff0c\u4f60\u88ab\u523a\u7740\uff0c\u7ad9\u8d77\u6765\uff0c\u53d1\u73b0\u5b83\u3002\u201d Wolff Olins \u7684\u4e3b\u5e2d Brian Boylan \u8ba4\u4e3a\u4ed6\u4eec\u5728\u73b0\u5728\u8d8a\u6765\u8d8a\u96be\u628a\u4e1c\u897f\u505a\u4e0d\u540c\u7684\u60c5\u51b5\u4e0b\u6210\u529f\u505a\u4e86\u4e00\u4e9b\u539f\u521b\u6027\u7684\u8bbe\u8ba1\u3002<\/p>\n<p>\u4e0d\u7ba1\u4f60\u8ba4\u4e3a\u8fd9\u51e0\u4e2a Wolff Olins \u7684\u8bbe\u8ba1\u5982\u4f55\uff0c\u6709\u4e00\u70b9\u5e94\u8be5\u662f\u5171\u8ba4\u7684\uff0c\u5b83\u8131\u8f68\u4e86\uff0c\u5b83\u7834\u574f\u4e86\u79e9\u5e8f\u4e86\u3002\uff08\u5982\u679c\u4f60\u60f3\u4f5c\u6df1\u5165\u4e86\u89e3\uff0c\u53ef\u4ee5\u770b\u770b\u53e6\u5916\u4e00\u9762\u7684\u6587\u7ae0\uff1abrand new \u4e0a\u7684<a href=\"http:\/\/www.underconsideration.com\/brandnew\/archives\/i_wolff_olins.php\">I \u2665 Wolff Olins<\/a>\uff0cGems Sty \u7684 <a href=\"http:\/\/gemssty.com\/2007\/11\/16\/visual-branding-more-than-a-mark\/\">Visual Branding &#8211; more than a mark<\/a>\u3002\uff09\u6211\u4eec\u4e5f\u53ef\u4ee5\u79f0\u5b83\u4e3a\u4e00\u79cd\u201c\u53cd\u8bbe\u8ba1\u201d<\/p>\n<p>\u5173\u4e8e\u201c\u53cd\u8bbe\u8ba1\u201d\uff0c\u8bbe\u8ba1\u7684\u53cd\u4f5c\u7528\u529b\uff0c\u6211\u4eec\u8fd9\u91cc\u4e5f\u63d0\u5230\u8fc7\uff0c\u6bd4\u5982\u8bba\u575b\u91cc\u9762\u7684<a href=\"http:\/\/www.hi-id.com\/talk\/comments.php?DiscussionID=9\">\u4e13\u4e1a\u8bbe\u8ba1\u5e08\uff0c\u4f60\u4e13\u4ec0\u4e48\u5462\uff1f<\/a>\uff0c<a href=\"http:\/\/www.hi-id.com\/?p=1001\">Normal,\u5e73\u5e38<\/a>\uff0c\u8fd9\u4e24\u7bc7\u6587\u7ae0\u90fd\u5f15\u7528\u4e86Core77\u4e0a\u7684\u90a3\u7bc7\u6587\u7ae0\uff1a<a href=\"http:\/\/www.core77.com\/reactor\/01.07_backlash.asp\">\u8b66\u60d5\u53cd\u5f39-\u5bf9\u8bbe\u8ba1\u6e10\u6da8\u7684\u4e0d\u6ee1\u611f<\/a>\u3002\u8fd9\u4e9b\u6587\u7ae0\u91cc\u9762\u7684\u4e3b\u8981\u6307\u53cd\u5bf9\u4e00\u4e9b\u8bbe\u8ba1\u7684\u60c5\u7eea\u3002<\/p>\n<p>\u90a3\u4e48\u8fd9\u4e9b\u53cd\u5bf9\u7684\u60c5\u7eea\u5982\u4f55\u4ea7\u751f\u7684\u5462\uff1f<\/p>\n<p>\u4e00\u4e2a\u539f\u56e0\u662f\u6211\u4eec\u5904\u5728\u4e8b\u7269\u53d1\u5c55\u9014\u5f84\uff08\u5efa\u7acb-\u7834\u574f-\u5efa\u7acb\uff09\u4e4b\u4e2d\u7684\u4e00\u4e2a\u9ad8\u5ea6\u6210\u719f\u671f\uff0c\u592a\u8fc7\u7edf\u4e00\u5316\uff0c\u592a\u8fc7\u79e9\u5e8f\u5316\uff0c\u592a\u5236\u5ea6\u5316\uff0c\u5982\u540c\u6211\u4eec\u8fd9\u4e9b\u7535\u5b50\u88ab\u539f\u5b50\u6838\u5438\u5f15\u7740\u9976\u4e86\u51e0\u5341\u5e74\uff0c\u4e0d\u5149\u4e0d\u559c\u6b22\uff0c\u800c\u4e14\u8fd8\u6655\u4e86\u3002\u8fd9\u4e9b\u4f8b\u5b50\u5e94\u8be5\u6211\u4eec\u8eab\u8fb9\u6700\u597d\u627e\uff0c\u6211\u4eec\u5904\u5728\u5feb\u901f\u53d1\u5c55\uff0c\u5feb\u901f\u6c42\u6548\u76ca\u6c42\u7ed3\u679c\u7684\u65f6\u4ee3\uff0c\u54ea\u4e2a\u539f\u5b50\u6838\u7684\u5438\u5f15\u529b\u5927\uff0c\u5c31\u594b\u4e0d\u987e\u8eab\u7684\u6295\u9760\u4e0a\u53bb\u3002\u5f00\u5934\u63d0\u5230\u7684\u90a3\u51e0\u7bc7\u5c06\u201cUgly\u201d\u7684\u6587\u7ae0\uff0c\u4e3b\u8981\u9488\u5bf9\u4e8e\u89c6\u89c9\u5370\u5237\u8bbe\u8ba1\u4e0a\uff0c\u7279\u522b\u662f\u6742\u5fd7\uff0c\u90a3\u4e48\u770b\u770b\u6211\u4eec\u7684\u6742\u5fd7\uff0c\u4e00\u4e2a\u518d\u597d\u4e0d\u8fc7\u7684\u4f8b\u5b50\u3002\u6211\u4e0d\u770b\u6742\u5fd7\uff0c\u4f46\u603b\u4f1a\u770b\u5230\u51e0\u773c\u51e0\u79cd\u6742\u5fd7\u7684\u5c01\u9762\uff0c\u8fd9\u4e9b\u6742\u5fd7\u7684\u5c01\u9762\u90fd\u662f\u4e00\u6837\u7684\uff0c\u8981\u4e48\u6ca1\u6709\u8bbe\u8ba1\u8fc7\u8981\u4e48\u8bbe\u8ba1\u7684\u4e00\u6837\uff0c\u6ca1\u6709\u8bbe\u8ba1\u8fc7\u7684\u5728\u8fd9\u91cc\u5c31\u4e0d\u503c\u4e00\u63d0\uff0c\u90a3\u4e9b\u7ecf\u8fc7\u8bbe\u8ba1\u7684\u6742\u5fd7\u5462\uff0c\u4e5f\u8bb8\u6211\u6ce8\u610f\u7684\u5c11\uff0c\u5b9e\u5728\u627e\u4e0d\u51fa\u4e00\u672c\u4e0d\u4e00\u6837\u7684\uff0c\u6bd4\u5982\u65f6\u5c1a\u6742\u5fd7\uff0c\u5c31\u597d\u6bd4\u591a\u5e74\u524d\u770b\u7f51\u4e0a\u7f8e\u5973\u56fe\u7247\u4e00\u6837\uff08\u5c31\u662f\u90a3\u79cd\u67d4\u5149\u3001\u7fbd\u5316\u8fc7\u7684\u56fe\u7247\uff09\uff0c\u8bf4\u5230\u7f8e\u5973\u56fe\u7247\uff0c\u5982\u679c\u4f60\u73b0\u5728\u8fd8\u770b\uff0c\u4e5f\u8bb8\u4f1a\u770b\u5230\u300a\u7537\u4eba\u88c5\u300b\u51fa\u7684\u201c\u8272\u60c5\u56fe\u7247\u201d\uff0c\u975e\u5e38\u201c\u6709\u8da3\u201d\u975e\u5e38\u201c\u88c5\u201d\uff0c\u4f46\u8981\u8bf4\u5176\u4e2d\u7684\u8bbe\u8ba1\uff0c\u4e5f\u662f\u548c\u5176\u5b83\u6742\u5fd7\u4e00\u6837\u3002\u53e6\u5916\u4e00\u672c\u201c\u88c5\u201d\u6742\u5fd7\u300a\u65f6\u5c1a\u5148\u751f\u300b\uff0c\u63d0\u5230\u5b83\u662f\u56e0\u4e3a\u4ee5\u524d <a href=\"http:\/\/www.georgelois.com\/esquire.html\">George Lois<\/a> \u4e3a esquire 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