{"id":1511,"date":"2008-04-16T13:35:34","date_gmt":"2008-04-16T05:35:34","guid":{"rendered":"http:\/\/www.hi-id.com\/?p=1511"},"modified":"2008-04-16T18:03:21","modified_gmt":"2008-04-16T10:03:21","slug":"%e5%8f%af%e5%8f%a3%e5%8f%af%e4%b9%90%e7%93%b6%e7%9a%84%e8%bf%9b%e5%8c%96%e5%8f%b2","status":"publish","type":"post","link":"https:\/\/www.hi-id.com\/?p=1511","title":{"rendered":"\u53ef\u53e3\u53ef\u4e50\u74f6\u7684\u8fdb\u5316\u53f2"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/www.hi-id.com\/atcl\/2008\/02\/Evolution-of-the-Contour-Bottle.jpg\" alt=\"Evolution of the Contour Bottle Coca-Cola\" \/><br \/>\n\u4e0a\u56fe\u662f\u6765\u81ea\u53ef\u53e3\u53ef\u4e50\uff08Coca-Cola\uff09\u516c\u53f8\uff0c\u5173\u4e8e\u8fd9\u4e2a\u7ecf\u5178\u74f6\u5b50\u7684\u5386\u53f2\u3002\u4e00\u4e9b\u5de5\u4e1a\u8bbe\u8ba1\u53f2\u6559\u79d1\u4e66\uff08\u53ef\u80fd\u662f\u6bd4\u8f83\u8001\u7684\u7248\u672c\uff09\uff0c\u4f1a\u6709\u4e00\u4e9b\u5c0f\u9519\u8bef\uff08\u6216\u8005\u8bed\u7109\u4e0d\u8be6\uff09\uff0c\u5c31\u662f\u5c06\u53ef\u53e3\u53ef\u4e50\u8fd9\u4e2a\u7ecf\u5178\u73bb\u7483\u74f6\u6216\u8005\u53ef\u53e3\u53ef\u4e50\u6807\u5fd7\u8bf4\u6210\u662f\u7f57\u7ef4\uff08Raymond Loewy\uff09\u8bbe\u8ba1\uff0c\u5176\u5b9e\u8fd9\u6837\u4ecb\u7ecd\u4e0d\u662f\u5f88\u7cbe\u786e\u7684\u3002\u53ef\u53e3\u53ef\u4e50\u6807\u5fd7\uff08\u5305\u62ec\u540d\u5b57 Coca-Cola\uff09\u662f1885\u5e74 Frank Mason Robinson \u8bbe\u8ba1\u7684\uff0cJohn Pemberton \u7684\u8bb0\u5e10\u5458\uff08John Pemberton \u662fCoca-Cola\u6c7d\u6c34\u6700\u65e9\u7684\u53d1\u660e\u8005\uff09\uff0cFrank Mason Robinson \u4f7f\u7528\u7684\u662f\u5f53\u65f6\u8bb0\u5e10\u5458\u4e2d\u6700\u6d41\u884c\u7684\u5b57\u4f53Spenserian\uff0c\u540e\u6765\u4ed6\u8fdb\u5165\u53ef\u53e3\u53ef\u4e50\u4f5c\u79d8\u4e66\u548c\u8d22\u52a1\uff0c\u8d1f\u8d23\u65e9\u671f\u7684\u5e7f\u544a\u3002\uff08\u8be6\u7ec6\u89c1<a href=\"http:\/\/en.wikipedia.org\/wiki\/Coca-Cola\">wikipedia<\/a>\uff09<\/p>\n<p>\u53ef\u53e3\u53ef\u4e50\u7ecf\u5178\u73bb\u7483\u74f6(contour bottle)\u662f\u7531 Earl R. Dean \u4e8e1915\u5e74\u8bbe\u8ba1\u7684\uff0c\u5f53\u65f6\u53ef\u53e3\u53ef\u4e50\u5bfb\u627e\u4e00\u79cd\u53ef\u4ee5\u533a\u5206\u5176\u4ed6\u996e\u6599\u74f6\u7684\u74f6\u5b50\uff0c\u5e76\u4e14\u65e0\u8bba\u767d\u5929\u8fd8\u662f\u665a\u4e0a\uff0c\u751a\u81f3\u662f\u6253\u7834\u4e86\u4e5f\u80fd\u8bc6\u522b\u51fa\uff0c\u4e3a\u6b64\u4ed6\u4eec\u4e3e\u529e\u4e86\u6bd4\u8d5b\uff0cRoot Glass \u516c\u53f8\u53c2\u4e0e\u5176\u4e2d\uff08Earl R. Dean \u662fRoot\u516c\u53f8\u7684\u74f6\u5b50\u8bbe\u8ba1\u5e08\u4ee5\u53ca\u6a21\u5177\u7ba1\u7406\u5458\uff09\uff0c\u4ed6\u4eec\u5f00\u59cb\u60f3\u4ee5\u8fd9\u79cd\u996e\u6599\u7684\u4e24\u79cd\u6210\u5206\u4f5c\u4e3a\u51fa\u53d1\u70b9\uff0c\u53ef\u53ef\u53f6\u548c\u53ef\u4e50\u8c46\uff0c\u4f46\u4e0d\u77e5\u9053\u5b83\u4eec\u957f\u4ec0\u4e48\u6837\uff0c\u7136\u540e\u5728\u56fe\u4e66\u9986\u770b\u5230\u300a\u5927\u82f1\u767e\u79d1\u5168\u4e66\u300b\u4e2d\u4e00\u5e45\u53ef\u53ef\u8c46\u8c46\u835a\u7684\u56fe\u7247\uff0c\u5e76\u4ee5\u6b64\u4e3a\u8bbe\u8ba1\u51fa\u4e86\u8fd9\u4e2a\u7ecf\u5178\u7684\u74f6\u5b50\u3002<!--more--><br \/>\n<img decoding=\"async\" src=\"http:\/\/www.hi-id.com\/atcl\/2008\/02\/Bottle_sketch_coca-cola.jpg\" alt=\"original Contour Bottle Coca-Cola\" \/><br \/>\n\u800c\u5f53\u65f6\u5b83\u4eec\u7684\u6a21\u5177\u751f\u4ea7\u673a\u68b0\u8981\u9a6c\u4e0a\u8fdb\u5165\u7ef4\u4fee\uff0c\u6240\u4ee5 Earl R. Dean \u572824\u5c0f\u65f6\u5185\u753b\u51fa\u4e86\u8349\u56fe\u5e76\u4f5c\u51fa\u4e86\u6a21\u5177\uff0c\u800c\u4e14\u5728\u673a\u5668\u5173\u95ed\u524d\u8bd5\u5236\u51fa\u4e86\u4e00\u4e9b\u30021916\u5e74\u88ab\u9009\u4e2d\u5e76\u5f53\u5e74\u8fdb\u5165\u5e02\u573a\uff0c1920\u5e74\u6210\u4e3a\u53ef\u53e3\u53ef\u4e50\u516c\u53f8\u7684\u6807\u51c6\u74f6\u5b50\u3002<br \/>\n<img decoding=\"async\" src=\"http:\/\/www.hi-id.com\/atcl\/2008\/02\/original_contour_bottle.jpg\" alt=\"original Contour Bottle Coca-Cola\" \/><br \/>\n\u5de6\u4fa7\u4e5f\u662f Root \u516c\u53f8\u7684\u6700\u521d\u539f\u578b\uff0c\u4f46\u662f\u6ca1\u6709\u6295\u5165\u751f\u4ea7\uff0c\u56e0\u4e3a\u5728\u4f20\u9001\u5e26\u4e0a\u4e0d\u7a33\u5b9a\uff0c\u53f3\u4fa7\u5c31\u662f\u7ecf\u5178\u7684\u73bb\u7483\u74f6\u3002<\/p>\n<p>\u7ef4\u57fa\u767e\u79d1\u8bf4\u8fd9\u6bb5\u6545\u4e8b\u6709\u4eba\u8ba4\u53ef\uff0c\u5f88\u591a\u4eba\u8ba4\u4e3a\u4e0d\u53ef\u4fe1\u3002\u4f46\u74f6\u5b50\u7684\u8bbe\u8ba1\u6765\u81eaRoot Glass\uff0c<a href=\"http:\/\/www.thecoca-colacompany.com\">\u53ef\u53e3\u53ef\u4e50\u516c\u53f8<\/a>\u5386\u53f2\u4e2d\u662f\u5982\u6b64\u4ecb\u7ecd\u3002\u800c\u7f57\u7ef4\u5f53\u65f6\u5728\u6cd5\u56fd\u519b\u961f\u76f4\u52301919\u5e74\u56de\u5230\u7f8e\u56fd\uff0c\u540e\u6765\u4e3a\u53ef\u53e3\u53ef\u4e50\u516c\u53f8\u63d0\u4f9b\u8bbe\u8ba1\u670d\u52a1\uff0c\u5305\u62ec\u74f6\u5b50\u8bbe\u8ba1\uff0c\u4ee5\u53ca1960\u5e74\u4e3a\u5176\u8bbe\u8ba1\u4e86\u7b2c\u4e00\u4e2a\u7f50\u88c5\u7684\u94c1\u7f50\u30021955\u5e74\u7f57\u7ef4\u91cd\u65b0\u8bbe\u8ba1\u4e86\u4e00\u4e0b\u53ef\u53e3\u53ef\u4e50\u73bb\u7483\u74f6\uff0c\u5373\u6700\u4e0a\u56fe\u7684\u53ef\u4ee5\u770b\u51fa\uff0c\u53bb\u6389\u4e86\u74f6\u5b50\u4e0a\u7684\u538b\u7eb9\uff0c\u4ee3\u66ff\u4ee5\u767d\u8272\u7684\u5b57\u4f53\u3002<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.hi-id.com\/atcl\/2008\/02\/international_bottles.jpg\" alt=\"international Contour Bottle Coca-Cola\" \/><br \/>\n\u53ef\u53e3\u53ef\u4e50\u5728\u4e0d\u540c\u56fd\u5bb6\u5730\u533a\u7684\u74f6\u5b50\uff0c\u53ef\u53e3\u53ef\u4e50\u516c\u53f8\u6709\u5f88\u591a\u4ea7\u54c1\uff0c\u800c\u4e14\u5728\u4e0d\u540c\u56fd\u5bb6\u6709\u4e0d\u540c\u7684\u5c0f\u8c03\u6574\uff0c\u6807\u5fd7\u548c\u74f6\u5b50\uff0c\u4e5f\u6709\u5f88\u591a\u6536\u85cf\u5bb6\u30022007\u5e74\u53ef\u53e3\u53ef\u4e50\u6807\u5fd7\u505a\u4e86\u7cbe\u7b80\u3002<br \/>\n<img decoding=\"async\" src=\"http:\/\/www.hi-id.com\/atcl\/2008\/02\/coca-cola_classic_bottle.jpg\" alt=\"Coca-Cola Classic bottle\" \/><br \/>\n\u4e0a\u56fe\u662f Coca-Cola classic \u7684\u5851\u6599\u74f6\u548c\u73bb\u7483\u74f6\uff0c\u53ef\u53e3\u53ef\u4e50\u5851\u6599\u74f6\uff08PET\uff09\u5728\u53bb\u5e74\u624d\u91cd\u65b0\u8bbe\u8ba1\u8fc7\uff0c\u5e76\u5728\u4eca\u5e74\u4e0a\u5e02\u66f4\u6362\u6240\u6709\u53ef\u53e3\u53ef\u4e50\u54c1\u724c\u7684\u5851\u6599\u74f6\uff0c\u5b83\u6bd4\u539f\u6765\u7684\u5851\u6599\u74f6\u5c11\u4e865%\u7684\u6750\u6599\uff0c\u66f4\u5bb9\u6613\u63e1\u4f4f\uff0c\u66f4\u5bb9\u6613\u6253\u5f00\u3002\u53ef\u53e3\u53ef\u4e50\u5851\u6599\u74f6\u4e5f\u66f4\u50cf\u7ecf\u5178\u7684\u73bb\u7483\u74f6\uff0c\u56e0\u4e3a\u4eba\u4eec\u4ecd\u65e7\u5f88\u70ed\u7231\u73bb\u7483\u74f6\u88c5\u3002<br \/>\n(via:<a href=\"http:\/\/www.notcot.org\/post\/9918\/\">notcot<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e0a\u56fe\u662f\u6765\u81ea\u53ef\u53e3\u53ef\u4e50\uff08Coca-Cola\uff09\u516c\u53f8\uff0c\u5173\u4e8e\u8fd9\u4e2a\u7ecf\u5178\u74f6\u5b50\u7684\u5386\u53f2\u3002\u4e00\u4e9b\u5de5\u4e1a\u8bbe\u8ba1\u53f2\u6559\u79d1\u4e66\uff08\u53ef\u80fd\u662f\u6bd4\u8f83\u8001\u7684\u7248\u672c\uff09\uff0c\u4f1a\u6709\u4e00\u4e9b\u5c0f\u9519\u8bef\uff08\u6216\u8005\u8bed\u7109\u4e0d\u8be6\uff09\uff0c\u5c31\u662f\u5c06\u53ef\u53e3\u53ef\u4e50\u8fd9\u4e2a\u7ecf\u5178\u73bb\u7483\u74f6\u6216\u8005\u53ef\u53e3\u53ef\u4e50\u6807\u5fd7\u8bf4\u6210\u662f\u7f57\u7ef4\uff08Raymond Loewy\uff09\u8bbe\u8ba1\uff0c\u5176\u5b9e\u8fd9\u6837\u4ecb\u7ecd\u4e0d\u662f\u5f88\u7cbe\u786e\u7684\u3002\u53ef\u53e3\u53ef\u4e50\u6807\u5fd7\uff08\u5305\u62ec\u540d\u5b57 Coca-Cola\uff09\u662f1885\u5e74 Frank Mason Robinson \u8bbe\u8ba1\u7684\uff0cJohn Pemberton \u7684\u8bb0\u5e10\u5458\uff08John Pemberton \u662fCoca-Cola\u6c7d\u6c34\u6700\u65e9\u7684\u53d1\u660e\u8005\uff09\uff0cFrank Mason Robinson \u4f7f\u7528\u7684\u662f\u5f53\u65f6\u8bb0\u5e10\u5458\u4e2d\u6700\u6d41\u884c\u7684\u5b57\u4f53S... 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