apple 30+frog以及怎样成为Jonathan Ive

4月1号是apple 30周年生日,frog design在网站开辟了一个专门的栏目:
frog design salutes apple on its thirtieth birthday
在里面可以看到frog design和apple之间的合作和一些文章.也许最重要的还是:BEING JONATHAN IVE by Luke Williams

文章主要主要是整理的JONATHAN IVE的一些语录,可以下载到pdf或者powerpoint的文档.文章分为两部分:
PART 1: FIVE STEPS TOWARD FANATICAL CARE
1:THINK NARRATIVE
2:THINK PERCEPTION
3:THINK MATERIALS
4:THINK FANATICAL CARE
5:THINK SIMPLICITY

PART 2: FIVE STEPS TOWARD THE UTTERLY SERENE
6.THINK “HEAVENLY” TEAM
7.THINK WITH PROTOTYPES
8.RE-THINK MAKING THINGS
9.THINK SYSTEMS
10.THINK PRODUCT=BRAND