Bruce Mau:成长不完全宣言
An Incomplete Manifesto for Growth,Bruce Mau写于1998年.(via:Brand Autopsy),摘抄简译如下:
1. Allow events to change you. You have to be willing to grow. Growth is different from something that happens to you. You produce it. You live it. The prerequisites for growth: the openness to experience events and the willingness to be changed by them.
让事件来改变你.你必须渴望成长,它区别于其他撞上门的东西.你创造它,你激活它.成长的必备条件:坦率地去经历,渴望被它们改变.
2. Forget about good. Good is a known quantity. Good is what we all agree on. Growth is not necessarily good. Growth is an exploration of unlit recesses that may or may not yield to our research. As long as you stick to good you’ll never have real growth.
忘掉好.好是已知晓的标准,是我们所有人赞同的.成长不一定就是好.而成长是对未知的探索,它也许是也许不是我们所探寻的结果.如果你恪守”好”,你永远无法真正成长.
3. Process is more important than outcome. When the outcome drives the process we will only ever go to where we’ve already been. If process drives outcome we may not know where we’re going, but we will know we want to be there.
过程重于结果.结果驱使过程,只能达到已达到,如果是过程驱使结果,我们也许不知道我们去向何方,但我们会知道那里就是我们想去的.
4. Love your experiments (as you would an ugly child). Joy is the engine of growth. Exploit the liberty in casting your work as beautiful experiments, iterations, attempts, trials, and errors. Take the long view and allow yourself the fun of failure every day.
爱你的体验(如同你是一个笨小孩).乐趣是成长的动力.自由体验工作各种状态如美好经历,负担,企图,尝试和错误.长远的视角,每天体验失败的乐趣.
5. Go deep. The deeper you go the more likely you will discover something of value.
深掘.,挖得越深,值钱的越多.
6. Capture accidents. The wrong answer is the right answer in search of a different question. Collect wrong answers as part of the process. Ask different questions.
抓住事故.错误的答案会变成正确的答案,当你在探寻不同的问题时,把收集错误的答案当作过程的一部分.问不同的问题.
7. Study. A studio is a place of study. Use the necessity of production as an excuse to study. Everyone will benefit.
学习.工作室是一个学习的地方,把必须的工作当作学习的理由,每个人都会受益.
8. Drift. Allow yourself to wander aimlessly. Explore adjacencies. Lack judgment. Postpone criticism.
漫游.,允许自己漫无目的的发呆,探寻邻近,不作决定,延迟评价.
9. Begin anywhere. John Cage tells us that not knowing where to begin is a common form of paralysis. His advice: begin anywhere.
随时开始.John Cage告诉我们无从着手是搁浅的常见缘由,他的建议是:随时随地开始.
10. Everyone is a leader. Growth happens. Whenever it does, allow it to emerge. Learn to follow when it makes sense. Let anyone lead.
每个人都是领导.成长开始,无论它是从何开始的,让它浮现,当有感觉时学会遵循,让每一个人(每一样东西)来领导.
11. Harvest ideas. Edit applications. Ideas need a dynamic, fluid, generous environment to sustain life. Applications, on the other hand, benefit from critical rigor. Produce a high ratio of ideas to applications.
捕获创意并应用.创意生活在动态,流动,丰富的环境中,而应用需要严格的评判.提高创意的应用率.
12. Keep moving. The market and its operations have a tendency to reinforce success. Resist it. Allow failure and migration to be part of your practice.
保持运动.市场经营有增强成功的驱动力,阻止它.让失败和变迁成为实践的一部分.
13. Slow down. Desynchronize from standard time frames and surprising opportunities may present themselves.
慢下来.从标准规律中解脱,你会惊奇于机会自动呈现.
14. Don’t be cool. Cool is conservative fear dressed in black. Free yourself from limits of this sort.
别耍酷.,酷是穿着黑衣的保守主义恐惧,从这一点解脱出来.
15. Ask stupid questions. Growth is fueled by desire and innocence. Assess the answer, not the question. Imagine learning throughout your life at the rate of an infant.
问愚蠢的问题.成长是由愿望和纯洁填满的,评价答案,而不是评价问题.像你儿童时期一样来想象学习.
16. Collaborate. The space between people working together is filled with conflict, friction, strife, exhilaration, delight, and vast creative potential.
合作.,一起工作的人们之间充满了斗争,摩擦,争吵,愉快,欢欣和巨大的潜在创新.
17. ____________________. Intentionally left blank. Allow space for the ideas you haven’t had yet, and for the ideas of others.
____________________.这些留出的空格是让你填充你还没取得的创意,或者其他人的创意.
18. Stay up late. Strange things happen when you’ve gone too far, been up too long, worked too hard, and you’re separated from the rest of the world.
熬夜.当你走很远,坚持太久,工作太努力,你和世界孤立的时候,奇异会发生.
19. Work the metaphor. Every object has the capacity to stand for something other than what is apparent. Work on what it stands for.
用比喻.每样东西都有代表其他东西的能力,思索它代表什么.
20. Be careful to take risks. Time is genetic. Today is the child of yesterday and the parent of tomorrow. The work you produce today will create your future.
小心冒险.时间是乘前即后的,今天是昨天的儿子,是明天的老子.今天的工作会创造未来.
21. Repeat yourself. If you like it, do it again. If you don’t like it, do it again.
重复你自己.,你喜欢它,再做一次;你不喜欢它,再做一次.
22. Make your own tools. Hybridize your tools in order to build unique things. Even simple tools that are your own can yield entirely new avenues of exploration. Remember, tools amplify our capacities, so even a small tool can make a big difference.
创造你自己的工具.,为做一个独一无二的东西,综合应用你的工具.你自己的一个简单工具会把你带向全新的领域.记住: 工具增强我们的能力,一件小工具会创造完全不同的局面.
23. Stand on someone’s shoulders. You can travel farther carried on the accomplishments of those who came before you. And the view is so much better.
站在某人的肩膀上.站的高,看得远.
24. Avoid software. The problem with software is that everyone has it.
回避软件.,因为每个人都有.
25. Don’t clean your desk. You might find something in the morning that you can’t see tonight.
不要收拾桌面.,也许早上你会发现昨晚没发现的东西.
26. Don’t enter awards competitions. Just don’t. It’s not good for you.
别参加奖项竞赛.就是别参加,对你没好处.
27. Read only left-hand pages. Marshall McLuhan did this. By decreasing the amount of information, we leave room for what he called our “noodle.”
只读左边一页.麦克卢汉是这样做的.减少信息量,把空间留给我们叫做”面条”的东西.
28. Make new words. Expand the lexicon. The new conditions demand a new way of thinking. The thinking demands new forms of expression. The expression generates new conditions.
创造新词,扩大词典.新的条件需要新的思维方式,新的思想需要新的表达,新的表达创造新的条件.
29. Think with your mind. Forget technology. Creativity is not device-dependent.
用心灵来思考,忘记技术.创造力不是依赖于器具.
30. Organization = Liberty. Real innovation in design, or any other field, happens in context. That context is usually some form of cooperatively managed enterprise. Frank Gehry, for instance, is only able to realize Bilbao because his studio can deliver it on budget. The myth of a split between “creatives” and “suits” is what Leonard Cohen calls a ‘charming artifact of the past.’
组织=解放.设计中或其他领域真正的创新,是发生在情景中的.情景通常是和同协作的形式.比如只有Frank Gehry能建造毕尔堡博物馆,因为他的工作室能够按预算提交方案.分开”创新”和”策略”的神秘东西就是Leonard Cohen所说的’charming artifact of the past.’
31. Don’t borrow money. Once again, Frank Gehry’s advice. By maintaining financial control, we maintain creative control. It’s not exactly rocket science, but it’s surprising how hard it is to maintain this discipline, and how many have failed.
别借钱.还是Frank Gehry的建议,通过控制财政来管理创新控制,虽然这不是航天科技,但是来管理这一条信念是多么出奇的艰难,有多少人就在这一点失败.
32. Listen carefully. Every collaborator who enters our orbit brings with him or her a world more strange and complex than any we could ever hope to imagine. By listening to the details and the subtlety of their needs, desires, or ambitions, we fold their world onto our own. Neither party will ever be the same.
仔细聆听.每一个参与者都会为我们带来一个他的世界,比我们凭空想象的要复杂和奇怪.聆听他们细节,他们的需求,抱负的精妙.把他们的世界包容进我们自己的,而不是部分,否则会是一模一样.
33. Take field trips. The bandwidth of the world is greater than that of your TV set, or the Internet, or even a totally immersive, interactive, dynamically rendered, object-oriented, real-time, computer graphic–simulated environment.
到野外散步.世界的带宽远远大于我们的电视机,互联网,还有那些完全的,交互的,动态渲染的,基于物体的,实时的计算机模拟环境.
34. Make mistakes faster. This isn’t my idea — I borrowed it. I think it belongs to Andy Grove.
快速制造错误.这一点我是从Andy Grove那里借来得.
35. Imitate. Don’t be shy about it. Try to get as close as you can. You’ll never get all the way, and the separation might be truly remarkable. We have only to look to Richard Hamilton and his version of Marcel Duchamp’s large glass to see how rich, discredited, and underused imitation is as a technique.
模仿. 不要感到耻辱或害羞,尽可能靠近他.你永远得不到所有的道路(创新),而区别往往是真正让人印象深刻的.把模仿当作一种技术.
36. Scat. When you forget the words, do what Ella did: make up something else … but not words.
逃避.当你忘词了,就像Ella那样去做:造些其他东西而不是单词.
37. Break it, stretch it, bend it, crush it, crack it, fold it.
打碎它,展开它,弯曲它,碾碎它,弄爆它,包起它.
38. Explore the other edge. Great liberty exists when we avoid trying to run with the technological pack. We can’t find the leading edge because it’s trampled underfoot. Try using old-tech equipment made obsolete by an economic cycle but still rich with potential.
探索另外一边.当我们回避使用技术性的工具时,巨大的自由(空间)呈现.我们不能发现领导性的一边是因为我们把它们踩在脚下.尝试使用旧的过气的工具,会发现潜在的东西.
39. Coffee breaks, cab rides, green rooms. Real growth often happens outside of where we intend it to, in the interstitial spaces — what Dr. Seuss calls “the waiting place.” Hans Ulrich Obrist once organized a science and art conference with all of the infrastructure of a conference — the parties, chats, lunches, airport arrivals — but with no actual conference. Apparently it was hugely successful and spawned many ongoing collaborations.
来杯咖啡,出去兜风,看看植物.真正的成长经常发生在我们努力前往的外面,空间的间隙.如Dr. Seuss所说的”等待空间”.Hans Ulrich Obrist曾经组织过一次科学艺术会议,它有会议的一切部件-与会者,交谈,午餐,接机-但没有真实的会议.看上去那是一次很成功的会议,促成了很多很作.
40. Avoid fields.Jump fences. Disciplinary boundaries and regulatory regimes are attempts to control the wilding of creative life. They are often understandable efforts to order what are manifold, complex, evolutionary processes. Our job is to jump the fences and cross the fields.
跨越樊篱.规矩准则都在努力抵御创新生命.它们被理解成努力整理那些五花八门,复杂的,展开的过程.我们的工作是跨越它.
41. Laugh. People visiting the studio often comment on how much we laugh. Since I’ve become aware of this, I use it as a barometer of how comfortably we are expressing ourselves.
笑.参观我们工作室的人经常会觉得我们笑太多,自从我发现它,就将它作为我们表达自己舒适的气压计.
42. Remember. Growth is only possible as a product of history. Without memory, innovation is merely novelty. History gives growth a direction. But a memory is never perfect. Every memory is a degraded or composite image of a previous moment or event. That’s what makes us aware of its quality as a past and not a present. It means that every memory is new, a partial construct different from its source, and, as such, a potential for growth itself.
记住.成长是产品历史的唯一可能.没有记忆,创新只是一种新奇事物.历史给成长一个方向,但记忆永远不是完美.每一个记忆都是一个退化物或者当前事物的合成图像.是让我们知晓过去的(还不是现在的)质量,这意味着每一个记忆都是新的,区别于它源头的部件,潜在的自我成长.
43. Power to the people. Play can only happen when people feel they have control over their lives. We can’t be free agents if we’re not free.
给人们以权力.只有人们感觉到他们控制了自己的生命,游戏才能开始.如果我们自己不自由我们就无法给予代理者自由.
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翻译只是参考,具体请看原文.
